AdTech and MarTech Software Development Services

Are you looking to improve ad inventory efficiency, gain deeper insights into your target audience, or increase ROI of your marketing campaigns? As a full-service AdTech and MarTech software development partner, Kanda has the necessary expertise and tech skills to help disruptive startups and leading advertising and media enterprises succeed in the evolving digital landscape. From programmatic ad solutions to data management platforms to marketing automation software, we work closely with our clients to deliver secure, reliable and scalable solutions that drive them towards their goals.

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Client Spotlight

Trusted by 350+ Clients Worldwide

The Kanda Difference

Designed to Deliver Faster Time to Innovation

Every project team is structured to optimize your custom software development objectives and business goals.

US-based Project Leadership

Our Delivery Manager is a senior technology leader that becomes an extension of your team, ensuring your software development milestones and goals are met from kickoff to delivery.

Optimized Global Talent and Skill Mix

Our teams are strategically staffed to deliver industry-leading breadth and depth of technology skills and expertise while optimizing delivery costs.

On-demand Hard-to-find Experts

Specialized resources like business analysts, architects, DevSecOps, AI/ML engineers, and others can be added on-demand to serve specific software project requirements.

Cost-effective US-based UX Talent

Our partnership with Bentley University's User Experience Center enables us to deliver award-winning designs and user experiences at an affordable price point.

Whom we Serve

Publishers
We empower digital content creators and distributors to effectively capitalize on their digital assets through automated ad management workflows, seamless connection to multiple demand sources, and precise audience targeting
Advertisers
With a focus on programmatic advertising and data-driven insights, we help advertisers automate ad space buying, optimize budget allocation, run ad campaigns across various inventory sources, all while staying on top of real-time performance metrics.
Marketing agencies
We equip digital marketing agencies, media houses, and brands with custom martech solutions that help them fill the sales pipeline and turn more prospects into loyal customers.

Tap into our end-to-end AdTech Software Development Services

With a solid decade-long background in advertising technology, we know how to deliver powerful, feature-packed AdTech solutions built-to-spec for your business.

Programmatic advertising
The programmatic ecosystem is vast and complex. We build, customize, and integrate its components across all advertising channels — display, video, audio, social, native, in-app mobile, and digital out-of-home.
- Supply-side platforms (SSP)
- Demand-side platforms (DSP)
- Ad servers
- Ad exchanges
- Ad networks
- Private marketplaces
- Real-time bidding (RTB) platforms
- Header bidding platforms
- Agency trading desk (ATD) software
Ad fraud detection and prevention
If wasted ad budgets and compromised brand identity are not in your plans, leverage our AdTech expertise to build a robust defense against domain spoofing, click/impression fraud, ad stacking, and other types of fraud.
- Ad verification solutions
- Viewability measurement tools

Step up your Marketing Game with our MarTech Development Expertise

In the world of marketing, a one-size-fits-all approach never cuts it. We build custom MarTech solutions that tailor experiences to your audiences, drive multichannel customer engagement, and ensure your brand stands out in a crowded marketplace.

Addressing your marketing technology challenges

Automating
- Lead management and nurturing
- Email marketing
- Social media automation
- Custom CRM solutions
- Conversational marketing via intelligent chatbots and messaging apps
Personalizing customer experiences
- Demographics, interests, and behavior-based segmentation
- Personalization and product recommendation engines
- Dynamic content optimization
- Loyalty and referral platforms A/B testing
Reliable performance analytics

We turn Ideas into Products. Challenges into Wins. Product Owners into Heroes.

Goran SkorputCTO, HuddleUpKanda was HuddleUp's software design and development partner for several years, helping to bring HuddleUp to the market. The team at Kanda Software is excellent to work with, responsive, strategic, and attentive. Their technical knowledge is excellent as well as attention to detail and quick response to arising needs and changing priorities. The well-managed team boasted transparency and strong organizational skills.
Krishna BoppanaHead of Technology, HavasKanda put together an excellent team of business analysts, project managers, and technical resources who are seasoned, professional, and reliable with milestones. The team developed new data pipelines processing terabytes of data in GCP leveraging BigQuery, Python, TensorFlow, BigQuery's machine learning functionality for optimization, and dashboards in Data Studio for the reporting.

Explore the added value of partnering with Kanda for MarTech and AdTech Software Development

AI and ML
Reap the benefits of our strong AI and ML expertise to extend your programmatic advertising and marketing capabilities. We seamlessly embed ML algorithms into your solution to unlock deeper insights, enhance targeting precision, optimize campaign performance, and drive unparalleled results for your business.
Data Excellence
Kanda’s Data Scientists and Data Engineers are experts in turning raw big data into actionable intelligence. Through the optimal integration model, we aggregate, retrieve, clean, process, and visualize your data, presenting it in intuitive dashboards. Whether you are analyzing marketing performance or optimizing ad sales, we are here to maximize your data potential.
Third-party Integrations
Expand your solution’s potential by seamlessly integrating with modern AdTech and MarTech tools and solutions. Whether you need to connect your DSP with an SSP, an ad exchange, a data platform, or integrate your marketing platform with web analytics tools, we have you covered.

Client Spotlight

Contact Us

Contact Us
617-340-3850 contact@kandasoft.com
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Whom we Serve

Publishers

We empower digital content creators and distributors to effectively capitalize on their digital assets through automated ad management workflows, seamless connection to multiple demand sources, and precise audience targeting

Advertisers

With a focus on programmatic advertising and data-driven insights, we help advertisers automate ad space buying, optimize budget allocation, run ad campaigns across various inventory sources, all while staying on top of real-time performance metrics.

Marketing agencies

We equip digital marketing agencies, media houses, and brands with custom martech solutions that help them fill the sales pipeline and turn more prospects into loyal customers.

Tap into our end-to-end AdTech Software Development Services

With a solid decade-long background in advertising technology, we know how to deliver powerful, feature-packed AdTech solutions built-to-spec for your business.

Programmatic advertising

The programmatic ecosystem is vast and complex. We build, customize, and integrate its components across all advertising channels — display, video, audio, social, native, in-app mobile, and digital out-of-home.

Supply-side platforms (SSP)
Demand-side platforms (DSP)
Ad servers
Ad exchanges
Ad networks
Private marketplaces
Real-time bidding (RTB) platforms
Header bidding platforms
Agency trading desk (ATD) software

Ad fraud detection and prevention

If wasted ad budgets and compromised brand identity are not in your plans, leverage our AdTech expertise to build a robust defense against domain spoofing, click/impression fraud, ad stacking, and other types of fraud.

Ad verification solutions
Viewability measurement tools

Step up your Marketing Game with our MarTech Development Expertise

Addressing your marketing technology challenges

Automating
- Lead management and nurturing
- Email marketing
- Social media automation
- Custom CRM solutions
- Conversational marketing via intelligent chatbots and messaging apps
Personalizing customer experiences
- Demographics, interests, and behavior-based segmentation
- Personalization and product recommendation engines
- Dynamic content optimization
- Loyalty and referral platforms A/B testing
Reliable performance analytics

We turn Ideas into Products. Challenges into Wins. Product Owners into Heroes.

Goran SkorputCTO, HuddleUpKanda was HuddleUp's software design and development partner for several years, helping to bring HuddleUp to the market. The team at Kanda Software is excellent to work with, responsive, strategic, and attentive. Their technical knowledge is excellent as well as attention to detail and quick response to arising needs and changing priorities. The well-managed team boasted transparency and strong organizational skills.

Krishna BoppanaHead of Technology, HavasKanda put together an excellent team of business analysts, project managers, and technical resources who are seasoned, professional, and reliable with milestones. The team developed new data pipelines processing terabytes of data in GCP leveraging BigQuery, Python, TensorFlow, BigQuery's machine learning functionality for optimization, and dashboards in Data Studio for the reporting.

Explore the added value of partnering with Kanda for MarTech and AdTech Software Development

AI and ML

Reap the benefits of our strong AI and ML expertise to extend your programmatic advertising and marketing capabilities. We seamlessly embed ML algorithms into your solution to unlock deeper insights, enhance targeting precision, optimize campaign performance, and drive unparalleled results for your business.

Data Excellence

Kanda’s Data Scientists and Data Engineers are experts in turning raw big data into actionable intelligence. Through the optimal integration model, we aggregate, retrieve, clean, process, and visualize your data, presenting it in intuitive dashboards. Whether you are analyzing marketing performance or optimizing ad sales, we are here to maximize your data potential.

Third-party Integrations

Expand your solution’s potential by seamlessly integrating with modern AdTech and MarTech tools and solutions. Whether you need to connect your DSP with an SSP, an ad exchange, a data platform, or integrate your marketing platform with web analytics tools, we have you covered.

AdTech and MarTech Software Development Services

Client Spotlight

Trusted by 350+ Clients Worldwide

The Kanda Difference

Designed to Deliver Faster Time to Innovation

Whom we Serve

Tap into our end-to-end AdTech Software Development Services

Programmatic advertising

Ad fraud detection and prevention

Step up your Marketing Game with our MarTech Development Expertise

Addressing your marketing technology challenges

We turn Ideas into Products. Challenges into Wins. Product Owners into Heroes.

Explore the added value of partnering with Kanda for MarTech and AdTech Software Development

Client Spotlight

NEXAGE: Mobile SSP and Advertising Programmatic marketplace

Dun & Bradstreet: A dozen years of productive partnership

Contact Us

Designed to Deliver Faster Time to Innovation

Whom we Serve

Tap into our end-to-end AdTech Software Development Services

Programmatic advertising

Ad fraud detection and prevention

Step up your Marketing Game with our MarTech Development Expertise

Addressing your marketing technology challenges

We turn Ideas into Products. Challenges into Wins. Product Owners into Heroes.

Explore the added value of partnering with Kanda for MarTech and AdTech Software Development

Client Spotlight

NEXAGE: Mobile SSP and Advertising Programmatic marketplace

Dun & Bradstreet: A dozen years of productive partnership

Contact Us

Data management and analytics