AdTech and Marketing Technology Solutions

Kanda is a full-service reliable AdTech and Marketing Technology software development partner with
extensive experience helping clients build platforms for a variety of purposes such as buying and
selling ads, accessing ad inventory, gaining access to enhanced consumer insights, and measuring
performance of multi-channel media campaigns. We have developed, tested and maintained
world-class Online Advertising and Marketing Solutions for a variety of companies ranging from
disruptive startups to leading advertising and media enterprises.

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State of Adtech and Marketing Technology

Smart use of AdTech and Marketing Technology is becoming an integral part of a successful marketing strategy.
Personalization plays a key role in driving performance of marketing and advertising campaigns and, ultimately, sales.
But cutting through the noise and reaching the audience with relevant personalized experiences at every touchpoint of
the consumer journey is not an easy task in the era where they are constantly switching between marketing channels and
devices.

Sophisticated consumer journey is pushing companies to transform digitally to reach and delight their customers at the
right time on the right device and through the right channel. AdTech and Marketing Technology is becoming a facilitator
of consumer data-driven marketing through in-depth consumer behavior insights and predictive analytics helping
organizations maximize ad effectiveness and lift and achieve higher ROI on marketing campaigns.