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AdTech and Marketing Technology Solutions

Kanda is a full-service reliable AdTech and Marketing Technology software development partner with
extensive experience helping clients build platforms for a variety of purposes such as buying and
selling ads, accessing ad inventory, gaining access to enhanced consumer insights, and measuring
performance of multi-channel media campaigns. We have developed, tested and maintained
world-class Online Advertising and Marketing Solutions for a variety of companies ranging from
disruptive startups to leading advertising and media enterprises.

State of Adtech and Marketing Technology

Smart use of AdTech and Marketing Technology is becoming an integral part of a successful marketing strategy.
Personalization plays a key role in driving performance of marketing and advertising campaigns and, ultimately, sales.
But cutting through the noise and reaching the audience with relevant personalized experiences at every touchpoint of
the consumer journey is not an easy task in the era where they are constantly switching between marketing channels and
devices.

Sophisticated consumer journey is pushing companies to transform digitally to reach and delight their customers at the
right time on the right device and through the right channel. AdTech and Marketing Technology is becoming a facilitator
of consumer data-driven marketing through in-depth consumer behavior insights and predictive analytics helping
organizations maximize ad effectiveness and lift and achieve higher ROI on marketing campaigns.

Custom AdTech Solutions Expertise

  • Supply-side Platform (SSP) development
  • Demand-side Platform (DSP) development
  • Data Management Platforms (DMPs)
  • Predictive Analytics solutions
  • Targeting and Retargeting Solutions
  • Dynamic Ad-serving
  • Programmatic Advertising and Real-Time Bidding Platforms
  • 360-degree Consumer Journey Solutions

Custom Marketing Solutions Expertise

  • Marketing Analytics Platforms
  • Predictive Analytics Solutions
  • Marketing Automation Software
  • Social Media Management Platforms
  • Loyalty and Referral Platforms
  • Personalization Engines
  • Tailored Recommendation Engines
  • Campaign Reporting and Data Visualization

Client Spotlight

AdTech and Marketing. Software Development Services

Custom Software Development
Custom Software Development
Cloud Engineering
Cloud Engineering
Software Product Development
Software Product Development
Mobile Solution
Mobile Solution
Front-End, UX and UI Development Services
Front-End, UX and UI Development Services
Enterprise Application Integration
Enterprise Application Integration
Legacy System Modernization
Legacy System Modernization
Maintenance and Support
Maintenance and Support
Quality Assurance and Testing Services
Quality Assurance and
Testing Services
DevOps Services
DevOps Services
Business Intelligence
Business Intelligence
Big Data and Predictive Analytics
Big Data and Predictive Analytics
Machine-Learning and AI
Machine-Learning and AI

Client Spotlight

Industry: AdTech and Marketing

One of the Largest Global Media Companies Automates and Deepens Consumer
and Campaign Insights with Real-Time Marketing Cloud Platform on GCP

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